Try this recreation of an Edo-era street stall dish of buckwheat soba noodles (for takeout) at a special price. The noodles are topped with a spicy miso sauce using Naito chili peppers, a traditional Edo-Tokyo vegetable.
Purchase a set of four popular pouch-packed curries at a special price. Here, you’ll also find Shinjuku Ginger Ale, a new product released in June 2021.
The Shinjuku shop sells a limited number of 100 hand-baked dorayaki (sweet adzuki bean paste in a castella pancake), attracting a lineup of fans before the shop even opens.